Creative Director -
Michael Garcia (King Sleepless)
Creative Director | Marketing Strategist | Photographer | Designer
As the Creative Director of High Horse Strategies, Michael Garcia has been the driving creative force behind the agency’s rise as one of the most distinctive and results-driven content firms in its space. With over 15 years of professional experience in photography, graphic design, and marketing strategy, Michael has shaped High Horse’s creative vision and built the systems that turn ideas into measurable growth for clients.
Michael’s career began long before social media became what it is today starting on Myspace, where he taught himself the fundamentals of visual storytelling, branding, and audience psychology. That early foundation turned into a lifelong pursuit of creative mastery and digital innovation. Today, his campaigns blend that same instinctive understanding of people with modern data-driven strategy and AI-powered creative tools.
Under his creative direction, High Horse has:
Produced dozens of high-performing brand campaigns that helped clients grow visibility, engagement, and revenue across multiple platforms.
Developed full social content systems from concept to rollout that make consistency effortless for business owners.
Led creative teams of 20+ designers, editors, and photographers, ensuring every project stays aligned with brand voice and client goals.
Managed and optimized multi-platform ad budgets exceeding $30,000/month, achieving strong ROI through testing and analytics.
Directed the agency’s visual identity, elevating its reputation for bold, cinematic storytelling and strategic clarity.
Michael’s background in professional photography and design gives High Horse an undeniable creative edge. His eye for lighting, composition, and emotional resonance ensures that every campaign from a single photo to a full-scale content rollout is both visually powerful and psychologically strategic.
Beyond agency work, Michael is also the creator behind King Sleepless, his personal brand built on authenticity, creative resilience, and storytelling. His ability to connect with audiences through honesty and craft has become a model for how High Horse helps clients find and reclaim their own unique voice online.
In every sense, Michael Garcia is the creative pulse of High Horse a visionary who bridges art and strategy to make brands impossible to ignore.